Cookies Policy
Cookies Policy
Cookies Policy
This Cookies Policy sets out the basis on which we, Old Macdonalds Farm and Fun Park Limited, use cookies and similar technologies on or in relation to our website, www.omdfarm.co.uk (our website). This Cookies Policy is effective from 1st April 2018.
Essential cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. Non-essential cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.
For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
Contents
About cookies
List of cookies used
Essential cookies
Non-essential cookies
Web beacons
How to accept or reject cookies
What are cookies?
Cookies are small data files sent by a websites server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that users website experience, and storing that users preferences and login information.
Essential and non-essential cookies
Cookies can be classified as either essential or non-essential.
Essential cookies: these are cookies that are either:
used solely to carry out or facilitate the transmission of communications over a network; or
strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (analytical cookies) or cookies used to display advertisements to you (advertising cookies).
Session and persistent cookies
Cookies can be classified as either session or persistent, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
First and third party cookies
Cookies can be classified as first party or third party.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
List of cookies used
We use the following cookies on or in relation to our website:
Name of Cookie | Essential or Non-essential? | Type of cookie | First or Third party? | Session or Persistent? | Expiry Time | Purpose |
_utm.gif | Non-essential (Google Analytics) | Pixel | First Party | Session | Session | Logs details about users browser and computer |
_utma | Non-essential (Google Analytics) | HTTP | First Party | Persistent | 2 years | Logs details on the number of times a user has visited the website as well as dates for the first and most recent visit |
_utmb | Non-essential (Google Analytics) | HTTP | First Party | Session | Session | Registers a timestamp as to when a user has accessed the website. |
_utmc | Non-essential (Google Analytics) | HTTP | First Party | Session | Session | Registers a timestamp as to when a user has left the website. |
_utmt | Non-essential (Google Analytics) | HTTP | First Party | Session | Session | Used to throttle the speed of requests to the server |
_utmv | Non-essential (Google Analytics) | HTTP | First Party | Session | Session | Saves user defined tracking parameters for use in Google Analytics |
_utmz | Non-essential (Google Analytics) | HTTP | First Party | Persistent | 6 months | Collects data on where the user has come from, what search engine was used, what link was clicked and what search term was used |
_ga | Non-essential (Google Analytics) | HTTP | First Party | Persistent | 2 years | Registers a unique ID that is used to generate statistical data on how the visitor uses the website |
_gat | Non-essential (Google Analytics) | HTTP | First Party | Session | Session | Used by Google Analytics to throttle request rates |
_gid | Non-essential (Google Analytics) | HTTP | First Party | Session | Session | Registers a unique ID that is used to generate statistical data on how the visitor uses the website |
Collect | Non-essential (Google Analytics) | Pixel | Third Party | Session | Session | Used to send data to Google Analytics about the visitors device and behavious |
r/collect | Non-essential (doubleclick,net) | Pixel | Third Party | Session | Session | Unclassified |
Essential cookies
These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website: (see above)
Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.
How to opt out of essential cookies
Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.
You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.
For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies.
Non-essential cookies
We use the following types of non-essential cookies on our website:
Functional cookies
Analytical (or performance) cookies
Targeting (or advertising) cookies
Functional cookies
These are cookies that are designed for purposes such as enhancing a website functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website: (see table above)
How to opt in or out from functional cookies
See the section below entitled How to accept or reject cookies
Processing information about you contained in or obtained from functional cookies
Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device. Legitimate interests: improving your website experience and providing [or enhancing] the website functionality you have requested.
Analytical (or performance) cookies
Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:
We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address)
The Google Analytics cookies used on our website are: listed in the table above. These cookies are session cookies.
The information we collect using analytical cookies is collected on an anonymised basis.
More information
Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics privacy policy, which is available here:https://support.google.com/analytics/answer/6004245
For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/
How to opt in or out from analytical cookies
See the section below entitled How to accept or reject cookies
To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout
Processing information about you contained in or obtained from analytical cookies
Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here:
www.omdfarm.co.uk/privacy-policy
Other technologies
Web beacons
We and any marketing companies we use also embed web beacons on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.
Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a do not display images (in emails) setting in your email server).
How to opt in or out
See the section below entitled How to accept or reject cookies
Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our email marketing.
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox?redirectlocale=en-US&redirectslug=Clear+Recent+History
Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in incognito mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
Google Ad settings
You can manage and opt out of personalisation of advertisements by Google by visiting Google ad settings page here
https://adssettings.google.com/ and by:
unticking the button entitled Also use Google Account activity and information to personalise ads on these websites and apps and store that data in your Google Account; and
switching the Ads Personalisation setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).